LATEST View all updates

1. About This Policy

This Cookie Policy explains how ThePulseSignal uses cookies and similar technologies when you visit or interact with our website.

It should be read together with our Privacy Policy, which explains how we collect, use, retain, and protect personal information.

2. What Cookies Are

Cookies are small text files or identifiers stored on, or accessed from, your device when you visit a website.

Similar technologies may include:

  • Local storage
  • Session storage
  • Pixels
  • Tags
  • Software development kits
  • Device or browser identifiers
  • Embedded-content technologies

These technologies may support website functionality, security, user preferences, audience measurement, advertising, and third-party services.

3. Types of Cookies We May Use

The cookies used on the website will depend on the features, services, and third-party tools currently enabled.

Strictly Necessary Cookies

These cookies are required for the website to operate securely and reliably.

They may support:

  • Website security
  • Session management
  • Load balancing
  • Fraud and abuse prevention
  • Form protection
  • Cookie-consent settings
  • Account or administrator authentication
  • Basic website functionality

Strictly necessary cookies generally cannot be disabled through our website because the relevant feature may not function without them.

You may still be able to block them through your browser, although doing so could affect website operation.

Preference Cookies

Preference cookies remember choices you make so the website can provide a more consistent experience.

These may include:

  • Language preferences
  • Display settings
  • Accessibility choices
  • Cookie-consent selections
  • Saved form or interface preferences

Analytics and Performance Cookies

Analytics cookies help us understand how visitors use the website and whether pages are working as intended.

They may collect information such as:

  • Pages visited
  • Approximate visit duration
  • Referring pages
  • Device and browser type
  • General interaction patterns
  • Website errors and performance data

We may use this information to evaluate readership, improve website performance, and understand which content is useful.

Where required by applicable law, analytics cookies will not be activated until the appropriate consent has been obtained.

Advertising Cookies

Where advertising is enabled, advertising cookies may be used to:

  • Measure campaign performance
  • Limit how often an advertisement is displayed
  • Understand whether an advertisement was viewed or selected
  • Support relevant or personalized advertising
  • Detect advertising fraud

Advertising cookies may be set by us or by third-party advertising providers.

Where consent is required, these cookies should remain disabled until you make an affirmative choice.

Social-Media and Embedded-Content Cookies

Our pages may include videos, social-media posts, images, audio, maps, or other material provided by external platforms.

Those providers may place cookies or use similar technologies when embedded content loads or when you interact with it.

They may use this information to:

  • Deliver the embedded feature
  • Measure interactions
  • Link activity to an account held with the provider
  • Personalize content or advertising
  • Conduct analytics under their own policies

4. First-Party and Third-Party Cookies

First-Party Cookies

First-party cookies are placed directly by ThePulseSignal or through services operating on our behalf.

They may support essential website functions, preferences, security, or analytics.

Third-Party Cookies

Third-party cookies are placed by external service providers whose tools, content, or services appear on the website.

These may include providers of:

  • Analytics
  • Embedded video or media
  • Social-media content
  • Advertising
  • Website security
  • Spam detection
  • Content delivery
  • Form processing

Third-party providers process information under their own terms and privacy policies.

ThePulseSignal does not independently control every aspect of how those providers use cookies or related information.

5. Consent and Lawful Use

We use cookies and similar technologies in accordance with applicable legal requirements.

Strictly necessary technologies may be used where reasonably required to provide, administer, protect, or secure the website.

Where consent is legally required, non-essential cookies—such as certain analytics, advertising, preference, or social-media cookies—should not be activated until you make a clear and affirmative choice.

The exact consent requirements applicable to you may depend on factors including:

  • Your location
  • The type of cookie
  • The purpose of the processing
  • The provider placing the cookie
  • The laws that apply to the website operator

Your use of the website alone will not be treated as consent where an affirmative choice is legally required.

6. Managing Your Cookie Preferences

Where a cookie-management tool is available, you may use it to:

  • Accept non-essential cookies
  • Reject non-essential cookies
  • Select individual cookie categories
  • Review your current preferences
  • Withdraw or change consent

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

Changes may apply only to the browser and device on which the preference was selected.

You may need to update your choices separately when using another device, browser, private-browsing session, or cleared browser storage.

7. Browser Controls

Most web browsers allow you to review, delete, restrict, or block cookies.

The available settings depend on the browser and device you use.

You may usually be able to:

  • Delete existing cookies
  • Block all cookies
  • Block third-party cookies
  • Receive notifications before cookies are stored
  • Clear browsing data
  • Restrict cross-site tracking

Blocking all cookies may prevent certain website functions from operating correctly, including login, security, forms, preference storage, or consent-management features.

8. Browser Privacy Signals

Some browsers or extensions transmit privacy signals, including Global Privacy Control or Do Not Track signals.

We will respond to browser-based privacy signals where required by applicable law and where technically supported by the website and its service providers.

Because there is not a single universally adopted standard for every privacy signal, the website’s response may vary depending on the relevant law, browser, provider, and technology.

9. Embedded Content

Articles may contain embedded content from external websites.

Embedded content may behave in the same way as if you visited the external provider directly.

The provider may:

  • Set or access cookies
  • Collect device or browser information
  • Monitor interaction with the embedded content
  • Associate activity with an existing account
  • Use information for analytics or advertising

You should review the relevant provider’s privacy and cookie policies before interacting with embedded material.

10. Cookie Duration

Cookies may remain active for different periods.

Session Cookies

Session cookies normally expire when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a defined period or until you delete them.

The duration of a cookie depends on its purpose and the provider responsible for it.

Where practical, the cookie-consent interface may provide additional information about individual cookies, their purposes, providers, and expiry periods.

11. Current Cookie List

The actual cookies used by ThePulseSignal may change when website features, plugins, analytics tools, advertising services, or embedded providers are added, removed, or updated.

Where a cookie-management platform is used, the most current cookie list should be made available through the website’s cookie settings.

The list may identify:

  • Cookie name
  • Provider
  • Purpose
  • Category
  • Expiry period
  • Whether the cookie is first-party or third-party

We do not recommend publishing a fixed technical cookie list unless it is regularly scanned and updated.

12. Changes to This Policy

We may update this Cookie Policy to reflect changes in:

  • Website functionality
  • Cookie use
  • Third-party service providers
  • Consent tools
  • Technology
  • Legal or regulatory requirements

The revised policy will be published on this page with an updated revision date.

13. Contact Us

Questions about cookies or related privacy practices may be submitted through our Contact Us page.

Privacy-related inquiries may also be sent to:

privacy@thepulsesignal.com